Beauty is a topic that has intrigued humans for centuries with its definitions and standards constantly shifting and evolving. What was once considered beautiful in the 1950s or ’60s might not necessarily hold the same charm today. Yet, some aspects of beauty remain universal and timeless. That’s the intriguing part about beauty trends — they change with time, yet they carry fragments of the past within them.
It is fascinating to see how beauty is not only something universally understood but also deeply personal. It’s influenced by the spirit of our time. The era we grow up in greatly impacts how we perceive and appreciate beauty. Each generation has its own experiences, cultural shifts, and, therefore, different perspectives on what beauty means to them. In sum, most people today were born in one of the following generations:
- Baby boomers: Born between 1946 and 1964, this generation grew up during a time of revolutionary changes, which profoundly influenced their ideas of beauty. This generation often associates beauty with classic Hollywood glamor and natural elegance.
- Generation X: The folks born from the mid-1960s to early 1980s, Gen X witnessed the advent of MTV culture, the grunge movement, and the rise of the supermodel, which all left indelible marks on their beauty ideals.
- Millennials: Born between 1981 and 1996, this digitally savvy generation is all about self-expression and diversity, preferring a more inclusive definition of beauty. They’ve embraced the idea that beauty comes in all shapes, sizes, and colors.
- Generation Z: The youngest, born from 1997 onward, Gen Zers are redefining beauty norms and challenging stereotypes even further. They see beauty as a form of self-expression and individuality, often using it as a platform to advocate for social change.
As the generations continue to come and new trends emerge, the perception of beauty will undoubtedly continue to evolve. Yet, one thing remains certain — beauty is not just skin deep but also a reflection of our times and values.
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Baby Boomers: The Trendsetters
The baby boomers are often considered the trendsetters of modern beauty and fashion. Growing up during significant cultural shifts, they were at the forefront of many revolutionary beauty trends. The 1960s, for instance, saw Twiggy and Edie Sedgwick becoming the icons of a new, modern look that defined the era.
Twiggy was the first supermodel to have her own signature look, with dramatic eyelashes and a short, boyish haircut. Edie Sedgwick made bold statements with her thickly lined eyes and platinum blonde pixie cut. She was also Andy Warhol’s muse.
This generation also embraced the hippie culture, characterized by vibrant floral prints, flowing dresses, and bohemian vibes. This free-spirited and carefree style has resonated with younger generations, who continue incorporating these elements into current fashion trends.
A few more instances of baby boomer’s trendsetting include:
- The feminist movement: This brought about a shift towards more natural and unapologetic beauty standards. Women started rejecting societal expectations of beauty and embracing their natural features, such as their body hair, and shunning restrictive clothing.
- The ‘70s punk scene: Rejected traditional beauty standards and encouraged self-expression through bold, unconventional looks. Think brightly colored hair, heavy makeup, and edgy fashion choices.
- The rise of unisex clothing: Baby boomers challenged the gender norms by popularizing unisex fashion trends such as flared jeans, bell bottoms, androgynous hairstyles, and oversized suits.
In addition to revolutionizing fashion, baby boomers have left a significant mark on beauty trends. For instance, the baby boomer nail trend, a contemporary take on the classic French manicure, is a testament to the enduring influence of this generation.
Seeking Timeless Beauty
When it comes to perceptions of beauty, baby boomers tend to favor timeless elegance. They often seek beauty products that enhance their natural features and help them age gracefully. This generation tends to prefer quality over quantity, investing in high-quality skincare products and favoring brands that promote natural beauty.
Embracing Cosmetic Surgery
Interestingly, baby boomers’ attitudes toward cosmetic surgery have significantly shifted. As they re-enter the dating scene or wish to maintain a youthful appearance, more and more baby boomers seek cosmetic procedures.
Among this generation, facelifts and neck lifts appeal to those aiming to rejuvenate their appearance while keeping it natural. This reflects a broader societal shift towards accepting cosmetic procedures as a personal choice and a way to express oneself.
Generation X: The Evolution Generation
This generation was a crucial bridge between the analog past and the digital future. They were the first generation to grow up with personal computers, making them tech-savvy from a young age. They’ve played an essential role in shaping our modern technological landscape, leveraging technology to support traditional development.
Generation X was profoundly influenced by the transformative power of MTV and the rise of grunge culture. MTV launched in 1981, revolutionized pop culture by adding a visual dimension to music and celebrity fashion within music videos.
In contrast, the grunge movement of the late 1980s, led by bands like Nirvana and Pearl Jam, championed an “anti-fashion” ethos. This movement celebrated authenticity with its understated beauty standards, minimal makeup, tousled hair, and raw, unpolished fashion choices like flannel shirts and ripped jeans.
A Practical Approach to Beauty
When it comes to beauty, Generation X has a practical approach. They look for products that actually deliver results and give them good value for their money. You’ll find that this generation tends to prefer brands that align with their values and cater to their specific needs. Quality and effectiveness are super important to them, so they usually do a lot of research before buying anything.
Growing Interest in Cosmetic Surgery
As they gracefully age, many in Generation X are checking out different procedures to keep themselves looking youthful.
This generation may pursue eyelid surgery for a refreshed and revitalized look to the eye area. Additionally, liposuction, a procedure that sculpts body contours and proportions by eliminating unwanted fat deposits, has gained popularity among Gen X.
Millennials: The Wellness Generation
Millennials, the largest living generation today, are set to dominate the American workforce, comprising 75% by the end of 2025.
Having matured in an era marked by significant technological, social, and economic transformations such as the advent of the internet, widespread use of smartphones, and the repercussions of the 2008 financial crisis, millennials have been deeply influenced by these rapid changes.
This dynamic backdrop has not only impacted their worldviews but has also led them to establish distinct values and priorities, such as their unwavering focus on wellness. With 53% recognizing the importance of health and wellness in their lives, they have rightfully earned the title of the “Wellness Generation.”
Beauty as Self-Care
Millennials have a unique take on beauty beyond mere appearances — it’s all about wellness. They see beauty as a way to practice self-care and prioritize their overall health and well-being. When it comes to spending, skincare takes the crown for this generation, as they view it as an investment in themselves.
Many millennial women are embracing the allure of natural and organic beauty products. This generation also prefers cruelty-free and environmentally friendly products, driving brands to adopt more sustainable practices.
A New Take on Cosmetic Procedures
With a preference for non-invasive procedures that provide visible results and require minimal recovery time, millennials are driving a new trend in plastic surgery. This generation sees cosmetic procedures as a way to enhance their natural features and boost self-confidence rather than drastically change their appearance.
Non-invasive treatments like Botox are popular among millennials, as they help with anti-aging and skin rejuvenation. Another trend seen among this generation is the rise in breast augmentation procedures, with more millennials opting for more minor, more natural-looking enhancements. Additionally, tummy tucks are also a top choice among millennials, who prioritize a toned and sculpted body shape.
With influence from the likes of Cardi B to Kylie Jenner, social media and celebrity culture have significantly driven this trend. However, the underlying reason behind this generation’s interest in cosmetic procedures is their focus on self-improvement and self-love.
Generation Z: Redefining Standards
Generation Z is set apart by their racial and ethnic diversity, with almost half of Gen Z identifying as minorities. They’re also known for being pragmatic, analytical, and self-reliant.
Having been shaped by a world of online connectivity thanks to social media platforms, Gen Z has built an appreciation of diverse beauty representations beyond traditional media’s confines. Their emphasis on individuality is evident in their beauty choices, celebrating unconventional beauty and pushing for inclusivity in product ranges.
Moreover, growing up amidst global discussions on environmental issues, Gen Z exhibits a strong eco-consciousness. This awareness is reflected in their consumer habits — from the resurgence of thrift store shopping to supporting eco-friendly brands. Their holistic approach to beauty and fashion, rooted in authenticity and environmental responsibility, is reshaping industries and setting new standards for future generations.
Fresh Influences on Beauty
Social media influencers have a big impact on how Gen Z views beauty. They admire influencers who embrace uniqueness and inclusivity, which aligns with their own values. Instead of heavy makeup, they lean towards a minimalistic approach and prioritize skincare. Similar to millennials, Gen Z believes beauty is synonymous with self-care and wellness. They place more importance on healthy skin rather than concealing flaws.
For instance, beauty brands such as Laura Mercier, Kosas, Glossier, and many more embrace this trend and promote a natural, minimalistic look. Additionally, Gen Z is also driving the demand for more diverse and inclusive product ranges, with brands like Fenty Beauty leading the charge.
New Norms for Cosmetic Procedures
Looking ahead, it’s anticipated that Gen Z’s preference for individuality and self-expression will shape trends in cosmetic procedures. Rhinoplasty, nose reshaping surgery, and facial fillers are among the procedures we might expect to grow in popularity with this generation. These procedures can be personalized to suit the individual’s unique features, aligning with Gen Z’s preference for individuality.
As we embrace Generation Z and their perspectives, get ready for exciting transformations in beauty standards and trends. As for the future, all we can do is wait and see how the younger generations create echoes in the zeitgeist of their cultural landscape.